In my episode, I made a conscious choice to emphasize my strong alliance with the environment - even chastising my date David for initially choosing red meat for his lunch. The production of red meat, I explained, is far more damaging to the environment compared to white meat. With my new eco-friendly clothing company, named 4-rth, ("for earth") my primary focus is to make the clothing industry accountable for its fabric choices and construction processes. The more successful www.4-rth.com becomes, the more influence it will yield. 4-rth only uses 100% organic cotton from the USA, and the garments are locally produced here in Los Angeles. Think about it, with our everyday "purchasing" choices, we have an impact on the economy and the processes involved in producing the products we buy. Therefore, without naming brands, I urge you to strongly consider NOT purchasing clothes that are heavily over-processed with graphics, dyes, metallics, and glued items, etc. The clothing industry is already the second most polluting on the planet, as is! The people who decide to buy heavily over-processed clothing make it much worse. So please help me in spreading the word!
Throughout my involvement with Patti, I really tried to illuminate my passion for environmental awareness. I drive a hybrid vehicle and I'm serious about hyper-miling (soft starts and slower speeds), consuming less energy, reducing consumption of products I do NOT need, recycling those I use, reusing those that can be (canvas bags), and constantly coaching my friends about their own habits and the resulting impact. In addition to becoming a member of the Natural Resources Defense Council (www.NRDC.org), I will eventually have my estate left to this organization so that they can continue the legendary work they are immersed in – nothing other than saving the planet from profit-driven corporations and governments that worship at the altar of economic growth without regard to environmental consequence. Now, do I sound like the self-absorbed gigolo that Patti Stanger made me out to be on my episode? LOL.