I had a wonderful and productive week. I want to thank all of you who have been supportive of me and my endeavors and for the numerous positive emails I receive daily. I would also like to say hello to the women of Delowe Village, whom I had the pleasure of speaking with on Tuesday regarding Health and Fitness. You ladies are great. Continue to believe in yourselves and strive for the best.
Now on to the show...
The boat trip with Kim, Cori, and Allison was a lot of fun and very relaxing... until the sand storm hit. Omg, it was sooo windy that we decided to head back. Once there, we docked and talked and laughed for hours. So much was revealed on that boat.
Designing my own fashion line has been a passion of mind since I was child. I am so elated to finally be able to pursue my dreams without anyone holding me back.
I decided to reveal She by Sheree to the world by hosting a viewing. The viewing was held to start branding the name She by Sheree, and also to let everyone know that She by Sheree is coming soon.
Can I say that everything that could possibly go wrong did! The most important issue was my samples. The quality of my samples was horrific - they were very poorly constructed. It was very unprofessional and tacky for the seamstress to leave the samples on my doorstep in the manner and condition in which they were left. She was unreachable by telephone to discuss the quality of her work or to explain to me what happened. At that point, I made a conscious decision not to preview something that was so awful and carelessly put together. The samples were not a good representation of who I am or what my line is about. I like things to have order and I like to do things grand. I put too much time and energy along with my girlfriend Francheska (whom worked very hard, diligently and patiently on this project with me) and Jamahl King into making this viewing a great event, and that it was!
Despite everything that went wrong, so many things went right. There was a lot of love and support in the building. I have such a great group of friends and associates - I thank you all. Everyone enjoyed the sketches. My guests were able to view sketches that were blown up to larger than life size. Everyone commented that they were looking forward to the launch of She by Sheree.
As of now, I am putting 100% into bringing my line She by Sheree to fruition. I am excited and can not wait for the birth of my line. To view pictures from the viewing, please go to www.myspace.com/shereewhitfield.
FYI Dwyght - my event was never ever intended to be a fashion show. It was a viewing, meaning I could have showed samples, fabric, sketches or whatever I intended, to brand She by Sheree. After the viewing, I finally got rid of some dead weight, including Tiffany (my publicist) and quite a few others. Finding hardworking, diligent, capable, professional and skilled reliable staff has been quite the challenge. This was something that was long overdue. As my publicist, Tiffany's job was to create brand awareness and build She by Sheree's exposure and a list of other things that were not being carried out. I was so busy, consumed, and frustrated when I began to take on the responsibilities myself. Not one of her so-called "celebrity clients" from her guest list attended, nor were there any buyers, store managers, boutique owners, stylist or press in attendance, unless they were on my list.
At the end of the day I want to make money, so those are the key players who should have definitely been in attendance. It amazes me how people talk a good game about what they can do, will do, and want to do and in all actuality, they don't have the skill set, professionalism, contacts, or the capabilities...which means they can't do! Til' next week. Xoxo, Sheree' "I do my best at being me"