Adrienne Maloof

Adrienne gives us the background on her shoe line, and her thoughts on Lisa's comments.

on Nov 28, 2011

The event you saw on television was first and foremost designed to create awareness about the Step Up Women’s Network. It’s an organization that asks professional women to step in and empower underprivileged young women, guiding them as they go to school, go to college and enter the workforce -- a mission that is very important to me. The evening also seemed to be the perfect time to announce my new footwear line, which was entering the production phase at that time. Angel Champagne came in and supported our night and our cause, and after all of the hard work and worry that we put in, the evening turned out to be absolutely stunning.

I know a lot of people wondered where my footwear collection was that evening -- Lisa and Kyle in particular brought this up. At the time, the collection was not yet fully produced. We had just finished the design process, and were entering the first stages of production. It’s a long and lengthy process to create a beautiful line, and it’s vitally important to me that we do this just right. The pair you saw me wearing is the pièce de résistance of the collection. We worked really hard to have that particular shoe crafted for the show. With more than a thousand hand-placed Swarovski crystals on it and with my team and I unwilling to sacrifice on quality - that was a huge task in itself. We made only forty pairs of that shoe, and I’m madly in love with it. It’s truly my Cinderella shoe.

However, it was really disappointing to see Lisa’s snide remarks about all of it. It’s something that has not sat well with me. I get that people make sarcastic comments, or careless ones, but I really believe that you have to take care not to insult someone’s family or their business. Simply put? Not cool. You’d think women would encourage each other instead of getting catty. I was taken aback by what I consider to be her classless comments on my new business and how she approached the bachelorette party. I truly felt that she was envious of what we’ve accomplished and maybe what they say is true – jealousy is the root of all evil. Regardless, I’m so proud of what we accomplished this year in creating this brand, and I have so many plans for expansion next year.