Failure examples include:
Do you own the home featured on the show and on Bravotv.com?
Did you send your Financial Statement over in disappearing spy ink to Stacie to protect your privacy?
Did you donate any more wine than the one sparkling wine bottle you sabraged onto Lynda's badonkadonk for Paul's birthday party?
Man Rule: Look people in the eye when you are talking to them.
Failure to do so will give off the perception that you are either hiding something or not telling the truth. Eyes are often called the window to the soul and failure to maintain eye contact is disrespectful to the person you're lying, I mean, talking to.
Exceptions: You have no soul.
See also: If you can fake sincerity, the rest is easy.
Man Rule: Your wife should never have to tell you to apologize.
Especially to another woman. If you're unable to recognize you have just screwed the pooch big-time with a member of the opposite sex, you should be quarantined for the duration with a 24-7 ration of Oprah and Dr. Phil reruns until properly sensitized. In the case of disagreement, yes, women should encourage men to apologize in an abundance of relationship caution, but to be "told" you have to apologize indicates your internal filters need to be recalibrated and tuned up for life outside the cave.
Exceptions: Guy's Night Out (GNO)
I am not apologizing while getting my drink on, "Sorry For Partying" rules are in effect while men are in their "If I had feelings they would be hurt" zone. Women, we need this precious downtime from shouldering responsibility for always being wrong under the Hilary Clinton Act (HCA) that declared the #1 Rule that was obvious to women for centuries, "Men are always wrong," which was amended recently to add HCA #2 Rule: "When in doubt, see Rule #1."
See also: Darwin's Guide to Evolutionary Relationship Building