I cared more about building a brand for Sonja than Sonja cared about building her own brand. I spent countless more hours with James, (big guns), Bernard, and Gian Andre DiStefano conceptualizing and executing it the ideas with absolutely no effort on Sonja’s part. Yet Sonja has gone on to say in her blogs that I did this not to help her but to “showcase my marketing expertise.” And, that she turned down a “Martha Stewart executive” to work with me. Oh really? Where was this executive when I tried to pull myself out of the nightmare? I can only wonder how Sonja feels “showcasing my marketing expertise,” does any good to anyone here but Sonja? Yummie by Heather Thomson is not an advertising firm and I am not in the business of producing branded campaigns. The truth is that what I did for Sonja was for Sonja. I hoped that if I could help to set Sonja up in the right direction and she would fly, but instead Sonja is still spinning in circles.
Sitting on the sofa and having her pull out those cards with her “sexy j” was not shocking, and much as it was insulting. I have more respect and appreciation for Sonja’s young fan who took an opportunity to get her graphic work out there than I gained during my entire experience with Sonja. Sadly, instead of potentially showcasing a young talent, it only went to prove how much Sonja actually “missed” during the project.
In the time that I first sat down with Sonja to help her, I have been to market in front of buyers with four new Yummie and Yummie Tummie Collections that I design (not to mention a product launch into a new classification with the introduction of my new line of leggings! #holla), and I have managed the image campaigns, the photoshoots, and the marketing that coincides with each launch, including a billboard campaign, up and running in NYC thru the holiday season.