There are a lot of elements that go into a successful product launch and much Sonja will have to address to build a successful brand. I have a ton of questions for her, but, for now, my focus is on the creative and I felt the logo selection meeting was the right place to introduce James and Sonja. And yes -- she did pull her toaster oven prototype out of a suitcase. Everything is just perfect!! I know from experience that the logo she chose will translate perfectly across all her product lines and can be applied to the several creative concepts I plan to show her. Sonja is new to business and she needs to learn that you have to put your emotions on the back burner when making key decisions. You have to think big picture and long term. I know she is going to be successful, but she's got a lot to learn. It took me years to get where I am now, and I've made many mistakes along the way. What I am trying to do is help her avoid the same mistakes I made. This is a real process and you will see us navigate through it in the upcoming episodes and I promise, there will be ups and downs and bumps along this journey. I have a feeling, the Somonja coaster is now about to begin for me, so stay tuned for that!
Coffee with LuAnn downtown gave me the chance to start a conversation about the issues some of the ladies are having with her strong personality. What could be better than bonding over having our brows done!?! I love Boom Boom Brows and had a blast watching Lu scream as they waxed her brows into total perfection.
LuAnn is truly a beautiful woman and she needs to know that her confidence can be intimidating to others. She isn't aware of what others' perception of her can sometimes be, and I simply want her to step back and share the spotlight more with others. I haven't quite gotten that point through to her yet, but I am trying because I see thru her Countess "M.O." and I adore Lu. I want the others to see through it and feel the same way too.