I was impressed with Heather's logo. I thought it was clever, and I could tell from the get-go she would have lots of business advice to share with me. She understood from the beginning that my company Sonja Home grew from the fact I cook in the toaster oven, and that Sonja in the City is my catering and special events company. They are separate. In fact, I have a different team for each.
However, the icon I chose to represent me is Sonja and Sonja is the brand. So we just needed to separate the "a" and I felt enhance the "j," because people don't realize Sonja is spelled with a "j." Having lived with the name no one knows that better than me. You want to be found easily when Googled. I have set up a few companies in my life, and it's beyond establishing an LLC or a Corp and a business checking account. It's marketing your business in a way that makes sense to the consumer that is easily recognizable.
I was OK with the fact Heather stuck with my original icon. Like Ralph has his horse, I have my girl in the city on-the-go swinging her bag with wind in her hair. I think it can work for both brands but I just wanted to see if Heather would suggest something cleaner such as her -- something that would stand the test of time.
Instead, after a long period of waiting, since we first had to go to London, she showed up with fonts that frankly looked like you could have printed off your computer! I was really nervous and then disappointed that I had put my eggs in one basket.