Sonja Morgan

Sonja is thrilled she left Carole's party lizard-less and discusses her ideal business relationship.

on Aug 14, 2012

I knew of all the people at that table Carole has the time to nurture the lizard and give it a home. Frankly, I am not sure what anyone else would do with this poor little guy and I did not feel I could handle taking home another animal if I did not have too. I already feel like Dr. Doolittle with the hurricane damage and slew of workers, repairmen, playdates, business appointments, shoots, my interns, and the menagerie of pets I already have coming and going. In fact, we still do not know where our hamster is at the moment and the cat knocked the goldfish out of the bowl. It is a constant battle of scheduling. dentists, vets, grooming, new roof, cracked sidewalk, toaster oven demos, catering clients, board meetings. It's Grand Central until my daughter gets home from school. Then the HOMEWORK. How can anyone squabble at a cocktail party???

I don't know what all the fuss is about. Heather and I are two creative women, she is a designer and I am developing a home and lifestyle collection. We have both done many photo shoots over our many years in business. Heather has business partners that invest in her company so she understands as I do that I will have investors to confer with and buyers down the line as well who will like the packaging with the six pack or not.

We do not make all the decisions by ourselves these brands come together as a team.

I had a branding and packaging guy AND photographer who was dying to be in the limelight as well. But Heather insisted I wait until after London to use hers -- so I provided the studio, hair, makeup, stylist, borrowed dresses, accessories, and set props as part of the team

We were two friends working on a creative project bringing together our resources who were all excited to be involved. I didn't want to limit myself to the Samsung microwave concept that Peter Arnell, world renowned brand strategist and marketing communications expert did it 10 years ago because:

1. It did not look original, it looked very Abercrombie.
2. I can't be sure that the investors/ buyers/shopping networks will go for it.