It was Joey who paid the terrible price for this unholy exercise in brand expansion/product placement. Little could this chef--of the very fine Cafe des Artistes in New York City--have guessed that he'd ever find himself standing in the aisle of a supermarket, trying to thaw a block of frozen pasta over a hot plate! Or that this--THIS--would be the challenge to knock him out of the competition. Joey? I feel your pain. Console yourself in the knowledge that better, smarter people than you or I have found themselves run over in Rocco's blind rush towards the bright lights. There was no glory to be had last night. There were no winners. Not when everybody, contestants and judges alike, were left wiping Rocco's Frozen Love Juice off their faces at the end.