Cassie de Paiva from "One Life to Live" was auctioning off a real diamond soon after that she'd been wearing all night. Nobody was bidding. The room was cold, as it goes. Enter La Looch who came forward to give her blessing to the diamond, touching it and thereby making it more valuable. It worked like a charm. The room went wild - it sold for $10,000 and they auctioned another even though they didn't have one. Unfortunately nobody bid on a trip backstage with Walt Willey and even La Looch couldn't sway them.
The night ended with another standing ovation. As everyone filed out Susan Lucci's husband, Helmut Huber, was mobbed by fans in the audience.