Jeanne Greenberg Rohatyn

Jeanne talks innovative art, reviews successful outdoor installations, and recounts Erik's "t-shirtable" lines.

on Jul 14, 2010


A general comment about last week's sponsored Audi challenge, which triggered thoughts, and a few comments, about innovation. Innovation is a buzz word of our administration and companies alike. All have mandates to introduce new products into the marketplace by 'stimulating innovation and competitiveness.' Companies are redefining innovation by taking old products and making them better through technology, and so on. Perhaps Audi wanted to equate artists with innovation and inspiration. Even if these artists offered no new ideas about product adaptation, they represented the possibility.

To Chris, Michael and others: Does it matter if the men were looking at the cars, Jaclyn or even possibly themselves? All are on view, and implied in the work, yet she maintained control of the artwork by placing herself in it through her camera lens. She completed the picture from the outside - the viewer being aware of the artist without actually seeing her. The work won for its narcissism.

On new outdoor public art - it's hard to compete with nature, and it's hard to compete with the proportions of architectural monolithic building sites. Many works are reduced to existing as "plop sculptures," to use Richard Serra's term. The most satisfying public art work to me remains the floral topiary extravaganza "Puppy" by Jeff Koons. And how about the Twin Tower light beams - this absent space which rightly set the artists in a tailspin during our critiques....

This episode showed young people working together in two teams, and thus it became the "personality" episode. Overall their group camaraderie and collaboration was light, sweet and non-aggressive, like watching a three-legged race. I was a bit disappointed that both teams went for the first ideas that came to them via Miles and Nicole, respectively. I would have rather seen them approach the project in a less reactive and more reflective way. But the clock is always ticking in the Bravo studios.