The allure of the beaches in the South of France is what compelled vacationing families to make the trip down Route 7. The French Riviera, also known as the Côte d'Azur, accounts for 124 miles of Mediterranean coast.
At La Citronelle, an organic citrus farm in the heart of the seaside town of Menton, owner Francois Mazet reaches for a branch heavy with fruit from one of more than 400 Menton lemon trees in his grove.
Chef Fernand Point, the father of modern French gastronomy, named his Restaurant de La Pyramide after the Roman monument in the town of Vienne. In 1933, it was one of the first to win three Michelin stars, and became a destination of Route 7.
A sure sign you have arrived in Provence, at the Southern reaches of Route 7, is the appearance of Pissaladières on restaurant menus and in the markets. This oniony, olive-studded flatbread takes its name from pissala, the traditional anchovy paste that is the defining ingredient of this speciality.