Huge Props to This Airline for its Revolutionary New Family-Friendly Policy

Huge Props to This Airline for its Revolutionary New Family-Friendly Policy

It's not all doom and gloom in airline news these days.

By Alesandra Dubin

In the era of royally bad airline PR, one domestic carrier is aiming for some positive press.

Just in time for Mother’s Day, Alaska Airlines has announced a new benefit of its Mileage Plan that is something like maternity leave for elite status flyers: If you’re a new parent and elite flyer, you now have the option to put your status on hold for a year, during the time of a pregnancy or parental leave period. Just provide some documentation (for instance a doctor’s note), and you’re good to go. After the year passes, you can pick up right where you left off.

When you consider that new parents often — though not always — are forced to put frequent travel on hold while caring for their newborns, this program is clearly fair and reasonable.

Not to mention, it’s the right brand message at a seriously PR-challenged time for airlines.

(Meanwhile, across the pond, British Airways just announced kids under 12 can fly free this summer with a paying adult, which also happens to be a longstanding policy of Tahiti's international airline, Air Tahiti Nui.)

Good move, Alaska. Now which domestic airline will be next?

Related Stories

Jet Set is Bravo's launch pad for the most extravagant, luxurious, and unforgettable travel experiences. Ready for takeoff? Then Like us on Facebook to stay connected to our daily updates.

You May Also Like...
Recommended by Zergnet