Yes ladies, now this is how we do it.
To get people to stop just talking about the wage gap and actually do something about it, owners of Handsome Her café in Melbourne, Australia, decided to send the message home by aiming for men’s wallets. So, they’re charging male customers more for their drinks. Ha. Ha. Ha.
A sign in the store describes the space "space for by women, for women," and lists the house rules, which include women having priority seating and men being charged an 18 percent premium, get this, which is then donated to a women’s service or charity. Lastly, both sexes will show respect for each other, but the higher pay for the coffee is the deal fellas.
The owners had read about the gender pay gap in a 2016 report from Australia's Workplace Equality Agency, which reported that over most careers, women make 17.7 percent less than men.
The café’s owner, Alex O’Brien, took to the café’s Facebook page to respond to all the attention.
“Well, it's been a hectic couple of days. Who would have thought one little chalkboard would cause such a stir? Notes from the real world - yesterday and today we were jam-packed with customers showing their support. I had a woman bring her daughters in today and when she came up to the till and saw our gorgeous vulva stones and our period sticker packs she beamed, thanked us for what we were doing and said 'what a beautiful place to take my daughters'... I swelled with pride.
"We've had men travel across town to visit us and pay 'the man tax' and throw some extra in the donation jar - guys, you're pretty neat.Many thanks are in order to the local community who have come up with so many of the concepts and pillars that underpin HH, but most importantly I need to thank my incredible staff who have taken all of this in their stride.”
Also, the extra price is voluntary, so you don't have to pay if it's making you crazy. But now you know how we feel.
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