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The Daily Dish Fashion

Comme des Garçons' Sample Sale is Part Supermarket, Part Candyland

Oh, and it's also an art gallery.

By Jenny Berg

Comme des Garçons has teamed up with Dover Street Market to put on a sample sale that kicks off in New York today. And, like anything CDG does (ahem), this sale is anything but ordinary.

May 20 - 23. Music clothes drinks snacks crazy bargains bags once every sale by CDG and DSMNY starts tomorrow

A photo posted by DOVER STREET MARKET NEW YORK (@doverstreetmarketnewyork) on

As WWD reports, the so-called "Super Market-Market" has a loose supermarket sweepstakes theme. But instead of cereal, shoppers will score steeply discounted designer merchandise from CDG and other brands, including buzzy Parisian label Jacquemus.

SUPER-MARKET-MARKET starts tomorrow Friday May 20 10am 550 Washington between west Houston and Spring.

A photo posted by DOVER STREET MARKET NEW YORK (@doverstreetmarketnewyork) on

But this is where things get deliciously weird. Golden cupid statues will greet shoppers at the door. Throughout the space, art installations include monsters and a stack of shopping carts filled with Pharrell William's "Girl" perfume. Then, there are towering ice cream cones and supersize cupcakes, all part of the fantastical decor. 

As WWD points out, the hyped-up shopping experience ties back into the "experiential retail," which basically makes shopping feel like an event. An event with gargantuan sweets, in this case.

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