Cue up Ella Fitzgerald's "At Last." Kim Kardashian West has long exerted a powerful influence on beauty trends. And now, the reality star is about to launch her own makeup line. This one, it would seem, doesn't even involve Kylie.
Kim took to Instagram earlier this week to make a short, sweet, and rather nude-tone announcement. The post merely told us the launch date of an upcoming project—June 21, 2017—but it also had the enticing hashtag #kkbeauty. The crypic mention also offers a website, kkwbeauty.com, but so far the site is looking pretty sparse.
Kim had a hectic 2016, to say the very least, but we can't help but wonder if this is the project she hinted at back in back in September. After giving fans a behind-the-scenes look at her beauty routine, the iconic beauty said: "I'm not even gonna tell you guys [more], because I have some exciting things coming out." It looks like those things are about to come to fruition.
[UPDATE] Slowly but surely, Kim is leaking details on her forthcoming project. In a series of Snapchats, the mogul gave a sneak peek at some of the products her beauty line will include. First up—and no shocker here—there will be contour. It's a Creme Contour & Highlight Kit, to be precise.
"Get ready to be contoured," Kim said, blowing her eager fans air kisses. But, that wasn't her only hint. Kim also hinted that a fragrance is in the works.
And, don't forget! The star also has an upcoming reality show that centers on beauty. It looks like Kim's world is becoming glossier by the second.
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