Surprise! This Ice Cream With a Cult Following Is Now the Best-Selling Pint in America

Surprise! This Ice Cream With a Cult Following Is Now the Best-Selling Pint in America

We didn't see this one coming.

By Maggie Shi

When you're picking up a pint of cookies and cream or mint chocolate chip at your grocery store, you're probably loyal to your favorite brand. Dreyer's, Häagen-Dazs, Ben & Jerry's, Blue Bunny…all solid choices. So you'd think one of these perennial favorites would top the list of best-selling ice cream pints in the U.S.

Well, think again. Relative newcomer Halo Top—a low calorie, low sugar, high protein ice cream that was founded in 2012—is now the best-selling pint in U.S., as reported by Business Wire. It's been marketed as a "healthy" ice cream, with all of the flavor and none of the guilt. Each flavor ranges from 240-360 per pint, so if you, um, accidentally polish off an entire pint in one sitting (not that we've ever done that), you don't have to feel too awful about yourself.

The Los Angeles-based company introduced 10 new flavors last year, including salted caramel, red velvet, and s'mores, and its legion of obsessed fans just can't get enough.

Halo Top plans to introduce more flavors in the future, so prepare for even further freezer section domination.

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