Kim Kardashian West Celebrated the Launch of KKW Beauty as Only She Could

Kim Kardashian West Celebrated the Launch of KKW Beauty as Only She Could

In a selfie room, of course! 

By Jenny Berg

It's the first day of summer, otherwise known as KKW Beauty's birthday! The hotly anticipated makeup line from Kim Kardashian West made its debut today, and the reality star's biggest fans are going wild. So wild, in fact, that the products raked in millions of dollars in mere minutes, according to People. Of course, Kim partied accordingly in a floral selfie room.  

Wait, what is a floral selfie room, you ask? Well, you're correct to be curious—but it's sort of what it sounds like. It's a space filled with mirrors, bushels of pink roses, and Kris Jenner wearing baller shades. The reality star documented the space on Snapchat, while serving all the duck face and showing off her Vivienne Westwood dress. (Reminder: KKW does white Vivienne Westwood so well.) 

She also gave fans a peek at the party's other tropes, which included giant mirrored letters spelling out KKW and a showroom with the new beauty products displayed under glass. 

Entertainment Tonight also captured a Snapshot that showed off Kim's two biggest fans: Kanye and North West. The rapper came dressed to the party in slouchy black jeans and a Prince t-shirt, while little North was all smiles in a purple satin dress. 

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