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Style & Living Beauty

Kylie Jenner Has a Super Controversial Way of Showcasing Her Products

"It’s like she’s talking about a turtle, not an adult human."

By Wendy Rose Gould
Kylie Cosmetics: The 5 Biggest Launches

In a move right out of the Privileged Life Playbook, beauty mogul and influencer of all influencers, Kylie Jenner, has revealed that the way in which she swatches her new makeup products is via her – wait for it – housekeeper’s arm.

She revealed this in an interview with Fast Company, saying, “Everyone knows when I’m releasing a product on Snapchat that I will be MIA for the next hour and a half. I’m running around my house, finding the perfect lighting, the perfect swatches.”

So far, so good. But then…

“My housekeeper, I use her arm for my Snapchats. She has the best arm for swatches. She’s so nice and just sits there and has her arm ready and lets me do my thing. I care a lot about what my products look like when people first see them.”

The swatches do look good, and the unnamed housekeeper clearly has a knack for sitting stationary while Kylie paints her with products. Still, the Internet has expressed feelings, to quote Cher Horowitz, of an “overwhelming sense of ickiness” at this revelation.

“If she treats the housekeeper well and compensates her for the modeling, then cool. Otherwise take a long walk off a short plank, you human version of My Little Pony,” writes one commenter at Jezebel. Another wrote, “They probably have a nice relationship and she likes to be part of the process. However, the way in which KJ expresses herself is diminishing, objectifying and flat out distasteful. It’s like she’s talking about a turtle, not a adult human."

Seeing as how Kylie Cosmetics has made an estimated $400 million since the brand’s 2016 launch, one can only hope that her housekeeper is at least getting a little of the Lip Kit pie.

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