Legendary Makeup Artist Pat McGrath Is About to Launch 60 New Products

Legendary Makeup Artist Pat McGrath Is About to Launch 60 New Products

It's going to be so much easier to shop too.

By Adele Chapin
Digital Original
Katie Maloney-Schwartz and Stassi Schroeder Share How To Make Your Lipstick Last All Day

Until now, if you wanted to score one of celebrity makeup artist Pat McGrath's incredible glittering lip kits or incandescent highlighters, you had to work at it. Pat McGrath Labs limited-edition products dropped online at a specific time and sold out almost instantly. Good luck getting your hands on that lip kit if you aren't Bella Hadid or Rihanna.

But that's about to change in a big way. Allure reports that the makeup legend will soon launch a permanent line that you'll be able to buy any time, all year round. 

Not only will it be so much easier to get your hands on Pat McGrath Labs, the permanent line is expanding to a whopping 61 products. 

To get a sense of how major this launch is, let's look at the numbers. Pat is putting out 40 lipsticks, 12 lip pencils, five eye pencils, a mascara, and three eyeshadow palettes ($125 each) with sparkly shades that bring the drama. 

The full line launches on PatMcGrath.com on September 28th, and then on Sephora.com and in 25 Sephora stores on October 6th. Can’t wait until then? The lip products will hit Pat’s website on September 16th and you can sign up for her email list to get them even earlier. For now, we're living for party pics from the Pat McGrath Labs launch party, which was just as glamorous as those gold-plated lipsticks.

NEWNESS @patmcgrathreal available October 6th @sephora #patmcgrathlabs

A post shared by Karoline Karakeosian (@karo_lineee) on

Deep Prince purple @patmcgrathreal 💜 #patmcgrathlabs

A post shared by Lauren Valenti (@lauren_valenti) on

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