Leonardo DiCaprio Is Betting His Cold, Hard Cash That These Vegan Eats Will Beat Your Meat

Leonardo DiCaprio Is Betting His Cold, Hard Cash That These Vegan Eats Will Beat Your Meat

He's betting big on a plant-based alternative.

By Tamara Palmer

Food-world insiders have shown robust interest in being part of the quest to sell a perfect vegan burger to meat lovers. Those showing interest in the notion have included celebrity chefs like David Chang — and even fast food restaurants like McDonald's, which is currently testing out a McVegan Burger in Finland.

Besides being a more humane alternative, of course, plant-based meat requires only a fraction of the water needed to farm meat, and represents a significant reduction in carbon emissions compared with processing cattle into hamburger. And environmental concerns loom large not just among food industry insiders, but certainly among other bold-faced names as well.

Even tech moguls like Bill Gates have begun investing in this space, with Hollywood mavericks following behind. Now Quartz reports that Leonardo DiCaprio has made an undisclosed investment in Los Angeles-based Beyond Meat, which makes vegan burgers and grilled strips.

“Livestock production is a major contributor to carbon emissions,” DiCaprio said in a statement. “Shifting from animal meat to the plant-based meats developed by Beyond Meat is one of the most powerful measures someone can take to reduce their impact on our climate.”

Beyond Meat products have undergone a rapid expansion, adding 2,000 stores over the summer. They're carried in major grocery chains such as Whole Foods, Kroger, and Albertsons as well as quick-service restaurants around the country.

Related Stories

The Feast is Bravo’s digital destination serving culinary inspiration and essential food news. Like us on Facebook and visit daily for diet and wellness trends, kitchen hacks and tools — and the buzziest celebrity, chef, and restaurant happenings you need to know about right now.

You May Also Like...
Recommended by Zergnet