This New Beer Is Designed to Improve Your Workouts

This New Beer Is Designed to Improve Your Workouts

Better living through alcohol? Yes indeed.

By Salma Abdelnour

Say goodbye to those days when you can't quite motivate to hit the gym: Now there's a whole new incentive to work out, and it looks, smells and tastes a lot like a crisp, refreshing beer.

That's because it is beer—a brand-new beer designed to help you improve your workouts. Yes, you read that correctly.

Launched by the U.K.'s MuscleFood and spotted by Food & Wine, Barbell Brew is high in protein (21.8 grams per bottle), low in calories ("33 percent fewer calories than a regular brew," they claim) and gluten-free. It's low-proof too, at only 3.6 percent ABV.

MuscleFood is marketing the beer as a "muscle building treat." The company specializes in other fitness-related products, including protein powders, energy gels, liquid egg whites and what have you, so obviously they know what they're talking about. Although drinking post-workout has a long, illustrious history, MuscleFood appears to be bravely pioneering the whole drinking-before-exercising thing.  

You can't buy the beer in the States yet, so you'll want to make friends with someone who's about to head to the U.K. Or else take heart: Surely the demand for a product like this will help lure it across the pond stat, before copycat products flood the market here. 

Meanwhile, it's 5 o'clock somewhere: Time to start that, um, workout.


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