President Trump isn’t the only one who is using Twitter to declare war: Two major pizza brands are now having a vicious battle on the micro-publishing site.
It all started when Papa John’s C.E.O. John Schnatter made a questionable remark in a recent shareholders meeting. “NFL leadership has hurt Papa John’s shareholders,” Schnatter said. “The NFL has hurt us by not resolving the current debacle to the players' and owners' satisfaction.”
Translation: Our sales are down because the NFL is supporting players’ rights to peacefully protest against police brutality.
As you can imagine, that sentiment did not sit well with the internet. Twitter immediately took Schnatter — and his pizza — to task.
It could’ve ended there, except that Papa John’s frozen competitor, DiGiorno Pizza, has made a real name for themselves as social marketing geniuses who know how to bring the shade. It began subtly:
Then went for the jugular (which is just marinara sauce in the pizza world):
Twitter quickly responded with its trademark giffed-out enthusiasm:
But THEN — gasp! — Papa John’s did something unprecedented and actually responded. In a now-deleted tweet, they simply wrote, “#NewTwitterBio,” which led readers to this: “Frozen pizza = the pizza equivalent of a participation trophy.” (The #NewTwitterBio has also since been removed.)
The half-baked shade did nothing to win over ever-discerning Twitter users who only rally behind truly wig-snatching tweets.
According to Forbes, Schnatter has lost $70 million net worth in the 24 hours since his comments (Papa John’s shares plummeted 11 percent). We can’t wait to see what DiGiorno has to tweet about that.
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