It’s only been a little over a week since Rihanna launched Fenty Beauty, and people cannot get enough. Of course, the long-awaited shimmering highlighters and universal Gloss Bomb are beyond amazing, but the brand’s inclusive shade range is what really has everyone buzzing.
From the very first teases of her beauty line, Rihanna made it very clear that she wanted to create products that worked for “women of all skin tones.” And to no surprise, the pop star has delivered, beginning with her extensive foundation range. The Pro Filt'r Soft Matte Longwear Foundation line includes 40 foundation shades for all skin tones and undertones, making it hands down one of the biggest foundation launches ever.
In addition to showing the world just how many shades are out there, the line has also proven that there is in fact a huge market being untapped within the beauty industry. While finding the perfect foundation shade can be a struggle to all, options for women of color are particularly scarce. So when RiRi's line dropped, her darker shades were in fact the first to sell out. Take notes, beauty brands.
The news instantly went viral, with fans and makeup artist everywhere reposting an image captioned, "The dark Fenty Beauty foundation shades are sold out everywhere! This is for all the makeup brands who think the dark shades won’t sell." Even today, a visit to Sephora's website will show you that majority of the brand's medium-to-deep shades are currently out of stock, including 390, 410, 420, 430, 440, 450, and 470.
But darker shades isn't the only void RiRi's line has filled. The foundation range also includes rare light shades that have proven to work for those living with albinism. Krystal Robertson, a nurse with albinism recently tried the popular foundation in shade 110 (the third lightest) and posted an astounding review that has since gone viral. Robertson was excited to learn that the shade was her perfect match. She even wrote on Facebook that she didn't realized she was that that light, and always ended up looking orange in the past while using other foundations. Even the bad gal herself reposted Robertson's review on her own Instagram story.
In addition to hundreds of positive beauty blogger reviews, the pop star's line has also received high praises from celebrities like Naomi Campbell. The model told Elle UK, "It's about time," in regard to Rihanna's diverse beauty launch.
While many brands may claim to be "universally flattering" or "work for all skin tones," Fenty Beauty is one of the few beauty brands that can truly be labeled as diverse. And best of all, the pop star has even more shade-flattering products on the way. According to Allure, more lip colors may soon be on-the-way for Fenty Beauty.
Way to go, RiRi!
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