Rihanna’s Fenty Beauty Line is Officially Hitting Stores This Fall

Rihanna’s Fenty Beauty Line is Officially Hitting Stores This Fall

It’s finally happening!


By Wendy Rose Gould

Rihanna’s much-anticipated beauty line, Fenty, has received a ton of buzz since the partnership between the singer and LVMH-owned Kendo Brands was announced over a year ago in April 2016. And while there have been many excited discussions and rumors across beauty-centric forums, social media channels, and websites, the woman behind the line has been super hush-hush about her namesake collection. Until now!

As of this week, the official Fenty Beauty website has launched, allowing you to sign up for the official mailing list, and an Instagram and Twitter account have been created, as well. It’s really happening, and people are losing it!

Right now, we know what the logo looks like, and that the tagline is “A New Generation of Beauty.” We also know that line will launch in Fall 2017— yes, this year, people!—and that Rihanna is just as excited about this venture as everyone else:

To be fair, there’s still a lot we don’t know about Fenty. Still no word on what kind of products to expect or what the packaging looks like, but you know it's gonna be legit if it's coming from Queen RiRi.

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