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Style & Living Food and Drinks

There's a Rosé Drive-Thru in the Hamptons Now, Because of Course There Is

This is a drive-thru where you can really get a happy (liquid) meal.

By Drew DiSabatino

If you're a fan of rosé, it's a pretty great time to be alive. (And if you aren't a rosé fan it's time to hop on this train, because it's getting bigger every day.) Despite the many people who have tried to claim that we hit and surpassed peak-rosé a few summers ago the wine, much like avocado toast, doesn't appear to be going out of fashion anytime soon.

If you need proof, just look at all the new and different ways you can dive into rosé-mania: You can drink rosé from a can. You can drink it from a forty. You can eat it instead of drinking it. And now, if you're out for a drive and need to satisfy your rosé-craving, you can even get it at the drive-thru.

Though not to drink while you're driving, obviously.

Located in the Hamptons (because of course it is), the rosé drive-thru made its debut over Memorial Day weekend, offering thirsty drivers the opportunity to purchase cases of wine without ever stepping foot outside of their vehicle. (It definitely walks a fine line between posh and lazy, but we can let that slide.)

Food and Wine reports that the rosé stand comes from Joey Wölffer, the "Hamptons wine heiress" (not our words, but man what a title) in charge of the Wölffer Estate Vineyard. Wölffer told Food and Wine the rosé drive-thru set-up has been a dream of hers for awhile, and she's excited to see it finally come to life.

(FYI, rosé-themed dreams>regular dreams)

If you do decide to stop by this drive-thru during one of its operating weekends this summer, don't expect to be greeted by a dollar menu. Offering purchases only by the case, the classic Wölffer Estate rosé case will cost $195, while the Summer In A Bottle case will set you back $260. If that's a little more than you're willing to shell out, word on the street is you can also get a world-class bottle from your supermarket for only about $10 a piece.

Though you'll have to get out of your car to do it.

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