When a low-cost carrier introduced $69 flights between California and Europe, we figured we'd seen it all. But it was merely one among so many recent stunts in the latest race-to-the-bottom price wars.
Budget carrier Ryanair has just announced that it will offer flights across Europe for 9.99 British pounds — or just over $12 in U.S. equivalent.
The airline, famous for its ultra-low-cost tickets, has recently expanded its routes, and is using the flash sale as a promotion to fete the expansion. This would be a brilliant time, for instance, to book your jaunts around Europe, after you've hopped the pond from $69 from the West Coast!
If you want to score a ticket, don't wait: You've got until midnight on March 2 to book for travel in March and April. At the booking link, we even noted at least one flight offered at 7.99 pounds, or less than $10.
When we clicked through and experimented, we were able to find a booking between London and Copenhagen for a round-trip grand total of about $25 — as advertised. But that's utterly bare bones: no reserved seat, no checked bag. None of that will come as a surprise to Ryanair flyers — or flyers of the budget airline Spirit, which Americans absolutely love to hate.
If that seems like an impossible price to beat, it's actually not: Ryanair has announced plans to offer its flights free within a decade, with a plan to generate revenue in other ways.
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