We can’t help but mentally link Kate Winslet to disasters after learning to love her in Titanic, but her current project, spearheaded by her husband's uncle Sir Richard Branson, is about survival and recovery in the after-effects of Hurricane Irma.
Winslet has teamed up with Branson, founder of Virgin, to help recover the Caribbean islands that have been destroyed by the recent hurricane, including his very own island.
“Hurricane Irma has left behind a trail of unimaginable destruction,” Branson shared in a recent Instagram. “As Kate Winslet reminds the world in @robsorrentifilm's haunting video, there's a momentous task ahead restoring the BVI. People need help rebuilding their lives and there is an immediate and critical need for food, water and shelter. Please take the time to share this video and donate what you can @virginunite.”
Branson went on to explain via a blog post that Virgin Unite, Unite BVI, and Virgin Limited Edition are teaming up with local organizations to bring help where it is needed in the communities impacted by Hurricane Irma, partnering with local organizations to identify the ongoing needs of affected individuals and families.
“We will support the efforts on the ground and provide assistance as those affected start to recover. We need to raise as much money as possible to help those in urgent need,” Branson wrote, saying that Virgin would cover all overhead costs, “meaning that 100 percent of all donations received will go directly to helping support local BVI communities.”
With so much work to be done, this effort couldn't possibly be more necessary, or appreciated.
To help those affected by Hurricane Irma go to redcross.org, call 1-800-RED CROSS or text the word IRMA to 90999 to make a $10 donation.
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