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Unicorns Aren't Going Away, And I'm Sort Of Okay With That

If we can't beat 'em, we might as well join 'em.

When readers buy some of the products featured on Style & Living using the links below, we may receive a commission from each sale. Prices are subject to change.

Unicorns are a thing, guys, and they’re not going away. Really. We collectively saw them resurge in pop culture last year after a three-and-a-half-decade snooze—who didn’t have a unicorn barette or backpack in the ’80s?—and a year later, they’re still here. Most recently they’re being embodied in the culinary world, popping up in the form of hot chocolate, milkshakes, cakes and more.

But here in the fashion world, golden-horned horses are still a mainstay. Seriously. Search the term “unicorn” within any of your favorite retailers’ websites (from Boohoo and Forever21 to Nordstrom and Bloomingdale’s) and a laundry list of related products will surface.

But here’s what’s most surprising: I’m actually okay with it. I started researching this story when I heard the millionth person report on the ongoing unicorn mania and I thought, “Okay, no more avoiding it, it’s time to finally cover this trend.” So I began wading through the sea of unicorn paraphernalia to be had and somewhere in between an inflatable headband (which, btw, would be perfect for a bachelorette party) and a gorgeous balloon clutch, I realized…hot damn, I am hearting all of this so hard. I mean, who can’t use a dose of glittery, rainbow-infused whimsy in their life? And it all just makes me so nostalgic for my adolescent years, when Debbie Gibson was blaring on the radio, I was doing the running man in my bedroom and a unicorn poster hung on the wall. We’ve come full circle, people. And to celebrate that—and to convince you that this never-ending, bizarre trend is actually one you should give a chance—I’ve rounded up a slew of unicorn-approved products you just might be able to make room for in your closet. (And your heart.)

Flippin Sweet Gear Trust Me I'm a Unicorn T-Shirt

BUY FROM: Amazon, $22.99

Private Party Unicorn One Piece

BUY FROM: Shopbop, $99

Kate Spade Unicorn Balloon Clutch

BUY FROM: Nordstrom, $498

ASOS Unicorn Robe


Boohoo Unicorn Satin Eye Mask

BUY FROM: Boohoo, $5

Keep Calm & Colour Unicorns

BUY FROM: Amazon, $7

Wattzup Power Unihorne Charger

BUY FROM: Nordstrom, $40

Boohoo Grace Unicorn Print Onesie

BUY FROM: Boohoo, SALE $25 (Regularly $35, 28% Off!)

Forever21 Unicorn Graphic Hoodie

BUY FROM: Forever21, $19.90

Venessa Arizaga I’m A Unicorn Bracelet

BUY FROM: Shopbop, $55

Captain Floaty Unicorn Inflatable Pool Float

BUY FROM: Amazon, $39.99

Urban Outfitters Unicorn Magic Keyboard Cover

BUY FROM: Urban Outfitters, $12

Teeki Unicorn Wrangler Hot Pant Leggings

BUY FROM: Nordstrom, $72

NPW Inflatable Unicorn Headband



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