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Style & Living Fashion

Will Kylie Jenner's New Ad Campaign Offend Ballerinas?

We can't help but think of that whole Kendall debacle.

By Jenny Berg

In Puma's new ad campaign, Kylie Jenner busts out her best moves. (Say that five times fast!) In a black-spandex bodysuit, the makeup mogul stretches out her limbs as she shows off pieces from the spring/summer 2017 "Swan Pack" collection.

A photo posted by Kylie (@kyliejenner) on

Developed in partnership with the New York City Ballet—which has been Puma's activewear partner since last June—the line is filled with lovely, swan-inspired pieces. There's a feathered black cape, sneakers tied with silky ribbons, and an iridescent backpack.

Now, where there's a Jenner in a ballet-inspired photo shoot, there's the possibility of a little controversy. Recall that Kendall Jenner danced in a video for Vogue last fall, and real dancers were none too pleased to have the model representing their sport.

And that wasn't the only recent discussion about who exactly should front campaigns for athletic gear. When Bella Hadid posed for Nike last year, the brand also came under fire for not casting an athlete.

A photo posted by PUMA (@puma) on

But, here's what's different about the Puma campaign. In addition to shots of Kylie, the ads also feature real dancers from the New York City Ballet. And while Kylie poses sultrily in the Swan Pack pieces, any actual dancing is left to the dancers themselves.

Plus, whether you're expertly getting into fourth position or awkwardly fumbling through a Zumba class, who wouldn't want these sneakers?

A video posted by PUMA (@puma) on

The collection lands in stores and online on February 1.

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