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Until recently you’d have been forgiven for thinking that natural beauty products and glamour were mutually exclusive. Eco products’ back-to-basics packaging often looked more at home in your pantry next to the jar of Veganaise than alongside your collection of luxe lotions and potions. And the formulas ... no matter how much you tried to convince yourself otherwise, they just didn't perform anywhere close to your Chanels or Lancômes or anything else you might see on the runway.
The crop of products ahead, however, proves that caring about the health of your skin, not to mention the health of the world you live in, doesn’t require sacrificing a thing — especially not glamour.
Kjaer Weis Eyeshadow Transcend
Danish makeup artist Kjaer Weis’s shadows contain a total of zero synthetics, while the 100-percent natural pigments she sources blend on as smoothly as any chemical-laden competitors you’ve tried. One more eco point in this shadow's favor: that weighty metal case it's housed in is refillable.
Zuzu Luxe, Liquid Eyeliner
Inkier than you might imagine possible from a green product, Zuzu’s matte liquid liner traces on smooth and doesn’t flake or run, no matter how many rom-coms you binge.
W3LL People Expressionist Pro Mascara
This stuff lengthens and separates as well as any lab-created formula we’ve tried — getting the job done with natural waxes and minerals that leave lashes full and fluttery as can be.
A perfect balance of organic beauty oils and mineral pigments mean this concealer moisturizes and covers in equal measure, blurring away fine lines and making sure no one knows you’re running on a couple nights of no sleep.
Juice Beauty Phyto-Pigments Foundation
A lot of eco foundations don’t rate much beyond a BB cream as far as coverage is concerned, but Juice Beauty’s organic formula can actually be called full-coverage without stretching the truth. And unlike many opaque products, it manages leaves skin looking dewy and glowy thanks to its infusion of botanical oils and plant-derived glycerin.
Jane Iredale PurePressed Powder
Super pigmented with what might just be the perfect blend of minerals, Jane Iredale’s powder blots away oil without looking cakey. Apply dry and it’ll give you medium coverage — or swap in a damp beauty sponge for heavy-duty coverage that’ll make the IRL you look as flawless as the one in your Insta’ feed, no filter required.
Elta MD Physical Sunscreen
It seems like something’s missing with this sunscreen … Oh, that’s right, it’s all those fragrances and chemicals you’re used to seeing listed on bottles. In their place is zinc oxide (which does just as good a job of bouncing rays off skin) as well as a touch of tint that lets you sub in this sunscreen in for your standard foundation.
RMS Beauty Living Luminizer
Stipple this pearlescent mica-based luminizer on cheekbones, brow bones, cupid’s bows — really anywhere you want to appear all dewy and glowy. It won’t leave you looking even the least bit artificial.
Josie Maran Coconut Watercolor Cheek Gelee
Dapple on with your fingertips and rest assured you’ll leave behind a fresh-faced wash of color that makes skin look as healthy as the gelee’s all-natural ingredients list, (coconut water! argan oil!). A bonus: the buildable color holds tight for a solid 14 hours.
Just as you’d expect from any luxe lipstick, Ilia is highly pigmented, moisturizing and offers a gorgeous finish. Unlike most, however, its colors are produced from 100 percent natural pigments blended into a base of botanical emollients.
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