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Style & Living Hair

All the Summer 2018 Beauty Launches You'll Want to Get Your Hands On

These are the newest makeup, skincare, and hair products you're going to want to try ASAP.

By Talia Ergas

Ah, summer ... a time for beaches, outdoor brunch, rooftop cocktails, and, of course, some incredible new beauty launches. Summer beauty is all about easy, breezy hair routines; sun protection; dewy, glowing skin; travel-friendly sizes; and colors inspired by the season. This year, our favorite hair, makeup, and skincare brands have really stepped it up and exceeded our expectations in terms of their new launches. Since there are so many new products on the market, we've done the work for you and combed through them all. Below, check out a selection of our favorite beauty launches from Summer 2018, and be sure to keep checking back as we update our list with the newest arrivals. 

Farsáli Skintune Blur Perfecting Primer Serum

From the brand that brought you the cult-fave unicorn tears primer/serum, this latest launch blurs skin imperfections and reduces the appearance of pores, all while brightening with vitamin C and conditioning with cucumber. 

Yes To Summer Launches

Yes To's summer slate includes single-use bubbling paper masks (because what's more fun than bubbles?). In addition to the detoxifying charcoal, there are also versions for moisturizing & energizing, glow enhancing, calming sensitive skin, and acne fighting

Essie Fall 2018 Collection

Get ready to fall in love with New York City all over again! Essie's latest collection is inspired by the Big Apple. Hues include a light mauve purple with subtle gray tones (It Takes a West Village), a mulberry red (Stop, Drop & Shop), a dark navy blue (Booties on Broadway), a mustard yellow with marigold highlights (Fall for NYC), a metallic copper with amber tones (Say It Ain't Soho), and — our personal favorite! — an asphalt metallic silver (Emily Shade of Mind). 

IT Cosmetics Your Skin But Better CC+ Cream Oil-Free Matte

Everybody's favorite full-coverage, long-wearing CC cream just launched an oil-free matte version. Apply it with your fingers or this perfect brush.

Charlotte Tilbury Magic Away Liquid Concealer

Meet your new holy-grail concealer. Charlotte Tilbury's formula uses Persian silk tree bark extract, which, due to its unique gummy texture, actually stretches over your complexion and resurfaces like a new skin. 

Algenist ALIVE Prebiotic Balancing Mask

If this color-changing, refreshing and detoxifying mask doesn't scream "self-care Sunday selfie," then we don't know what does.

NARS Climax Mascara

This cheekily monikered products' exterior is just as fierce as what's inside. The iconic brand promises its brand new mascara delivers buildable volume without clumping or smudging.


This cream's signature ingredient, Jukyeom 9x, was created by monks almost 1000 years ago. The purple roasted bamboo salt crystals help skin feel soothed, hydrated, and cool while giving you a luminous, healthy appearing complexion.

Laura Mercier Translucent Loose Setting Powder Glow

The powder, which delivers 12 hours of weightless wear, sets your makeup while providing a luminous finish.

Soap & Glory The Fab Pore 3-in-1 Oil Control Serum

A pore-minimizing serum that doubles as a mattifying primer? Yes, please! Also new from the brand: Galactic Glaze Holographic Lip Gloss, Ace of Shades Eye Shadow Quads, and a Supercat Rollerdisc eyeliner. 

Natalie La Rose Eau de Parfum

Rose essence is at the heart of this new scent, while fresh geranium provides a cooling top note.

Birchbox Limited Edition Travel-Ready Treasures

Absolutely everything you could need in your carry-on for your next vacay is stashed in Birchbox's limited edition traveler — including healthy snacks!

Urban Decay LO-FI Lip Mousse

Try this lightweight, matte lip mousse for a waterproof pop of color that won’t budge or fade away.

BECCA x Chrissy Teigen Glow Body Oil

Keep your glow on point all summer long with this lightweight, shimmering body oil created with Chrissy Teigen. 

The Dyson Supersonic Hair Dryer Black/Nickel

The cult-favorite hairdryer just launched its sleekest colorway yet.

Beautyblender Sapphire

Everyone's favorite beauty sponge is rocking a stylish new gem-inspired hue.

NudeStix Tinted Blur

A huge time-saver for lazy beauty girls like us, this sheer stick hides imperfections while giving you that natural, no-makeup-makeup look.

Urban Decay All Nighter Waterproof Setting Powder

From the makers of the cult-fave All Nighter setting spray comes an equally-mighty (and waterproof!) pressed powder.

Marc Jacobs Beauty Dew Drops Coconut Gel Highlighter

The favorite highlighting gel cream gets a fresh revamp for Summer 2018.

NuMe Megastar X 1.75-Inch Hair Straightener

The award-winning Megastar straightener is back with larger floating plates to cover more surface area with a single stroke.

Charlotte Tilbury Legendary Lashes Volume 2

The brand's newly-revamped mascara was responsible for some of the fiercest celebrity lashes at the 2018 Met Gala. 

Essie Seaglass Shimmers Nail Polish Collection

Our favorite hue in the shining, shimmering new line? A mermaid-esque lacquer dubbed At Sea Level.

Jane Iredale HandDrink Hand Cream

A nourshing, rose-scented cream with SPF 15.

Ouai Sun of a Beach Ombré Spray

Jen Atkin's celeb-loved haircare line launches an easy-to-apply lemon-coconut water formula for natural-looking sunkissed highlights. 

Kat Von D 24-Hour Super Brow Long-Wear Pomade

The tattoo queen's new waterproof brow pomade is made to last *almost* as long as permanent ink!

R+Co Waterfall Moisture + Shine Lotion

Soft, shiny hair IS possible in the summer months!

Urban Decay Born To Run Eyeshadow Palette

A travel-inspired palette with every eyeshadow hue you need to tackle all your summer adventures.

Tatcha Ultimate Skincare Travel Set

Packing all your favorite skincare beauties just became easier with this limited edition TSA-friendly set.

Peter Thomas Roth Max Mineral Naked Broad Spectrum SPF 45

The lightweight, sheer lotion nourishes skin with vitamins A, C, and E while offering SPF 45 sun protection.

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