Tinder is testing a new feature in India which puts women in control of the conversations they have on the app. They can now set the dating app to an option where they are the first to send a message to a match.
The way it currently works, either party can send a message once they were a match by swiping right on their profile. The new feature is called “My Move” and may soon roll out worldwide on the app.
This makes Tinder more like Bumble, the dating app has this feature by default, giving women more control of who can contact them and when.
The app’s update comes at the same time a new study by the Oxford Internet Institute and eHarmony has found that prior to these changes, “men were 30 percent more likely than women to initiate conversation, and when a woman does send the first message, the response rate drops by 15 percent.” Researchers also found that the number of men initiating conversations online had increased, from six percent in 2008 to 30 percent in 2018.
With the dating world hard to navigate for women especially, researchers looked into what made men on dating sites seem approachable. They found when they had more photos on their profiles, and if they appeared to be “athletic, agreeable and altruistic.” Women who seemed to be “athletic, romantic, and altruistic” were more likely to be messaged.
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