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Style & Living Southern Charm

See Inside Craig Conover’s Pillow-Making Factory

The Southern Charm entrepreneur has launched his own "sewing lifestyle brand."

By Tamara Palmer
Craig Conover Shares a Major Sewing Update

Craig Conover is full steam ahead on Sewing Down South, the "sewing lifestyle brand" that he seriously launched on April Fools' Day with a collection of pillows, hats, shirts, and totes. Now, the Southern Charm seamster has shared a peek at the dedicated sewing room in his house, where a lot of the magic happens.

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"A lot of my sewing has been for gifts for friends or family or charities, kind of making a lot of my scraps into blankets for the homeless shelters," he explains in the video above. "But now, something's in the works, I think!"

Craig looks like he's having fun with every step of Sewing Down South, even when he's doing something as potentially mundane as going to a pillow factory to puff up his pillowcase designs. To him, they're fun warehouse parties! At least that's what he hashtagged his most recent visit there in a cute Instagram post.

Aside from his Sewing Down South venture, don't miss Craig's pillowcase collaboration with Southern Charm matriarch Patricia Altschul, which is available on her website.

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