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See Inside Craig Conover’s Pillow-Making Factory
The Southern Charm entrepreneur has launched his own "sewing lifestyle brand."
Craig Conover is full steam ahead on Sewing Down South, the "sewing lifestyle brand" that he seriously launched on April Fools' Day with a collection of pillows, hats, shirts, and totes. Now, the Southern Charm seamster has shared a peek at the dedicated sewing room in his house, where a lot of the magic happens.
"A lot of my sewing has been for gifts for friends or family or charities, kind of making a lot of my scraps into blankets for the homeless shelters," he explains in the video above. "But now, something's in the works, I think!"
Craig looks like he's having fun with every step of Sewing Down South, even when he's doing something as potentially mundane as going to a pillow factory to puff up his pillowcase designs. To him, they're fun warehouse parties! At least that's what he hashtagged his most recent visit there in a cute Instagram post.
Aside from his Sewing Down South venture, don't miss Craig's pillowcase collaboration with Southern Charm matriarch Patricia Altschul, which is available on her website.