Just in time for Hello Kitty’s 40th birthday, er, anniversary, the cute kitten is partnering ColourPop cosmetics company to launch a sweet-as-pie makeup collection. Manufactured in-house in Southern Cali, the line mixes matte and glossy lippies with a rosy blush, a shimmery highlighter and four eye shadows. Adorable enough for teens but practical enough for thirty-somethings, too, the line’s wide range of options can satisfy an equally wide range of beauty palettes. Oh, and the kicker? It’s pretty darn affordable, with prices landing between $5 and $42. Take a look at some of the line’s standouts below.
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