Ryan Serhant is now a published author! The Million Dollar Listing New York agent released Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine on Tuesday, Sept. 18.
“This isn’t my life story — seriously,” Ryan wrote in the book's intro. “I’m only 33. And it’s not a memoir about selling real estate in New York City (snore). In this book, I’m sharing all of my trade secrets. What you are reading is essentially my playbook about how to sell absolutely anything at all.”
Ryan's approach can also help you figure out how to negotiate contracts in which you're not selling, but buying or renting, as he explained on the new series Adulting by Bravo.
"Always make it about the other person, when it's really all about you. That's the power of [the movie] Inception ... make it about them. It's much easier to get what you want when you're upfront and honest with people. That is the best advice I can give anyone who has a hard time being an adult is to always be upfront, honest and hit people with that when they're not expecting it," Ryan explained to Adulting host Chelsea White.
Of course, Ryan didn't always have this wisdom. As an adolescent, "I was so emotional, I earned the nickname Cryin' Ryan," he wrote. But he figured out the secret to having confidence as an adult and is now ready to share his wisdom. "You already have what it takes to succeed, and this book is going to help you flip that switch from mediocre to amazing," he wrote about his book on his website. "A lot of stuff is being sold everywhere. EVERY. SINGLE. DAY. You might as well be the one selling it. After all, if that kid with no confidence can sell $60 million dollars every month (actually, $101,000,000.00 last month but who’s counting?) in the most competitive real estate markets in the world, anyone can — and I’m going to teach you how to do it."
The national Sell It Like Serhant book tour begins Sept. 21 in Chicago.