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The Daily Dish First Family of Hip Hop

Who Should Take Over Sugarhill Records? The Robinsons Have Some Thoughts

The #FirstFamilyOfHipHop makes their final cases for taking over the storied record label.

By Jocelyn Vena
The Robinsons on Who Should Take Over Sugarhill Records

It's been tense watching the Robinsons try and work out who should take over Sugarhill Records every week on the First Family of Hip Hop. The iconic hip hop label was founded by matriarch Sylvia Robinson and husband, Joe Robinson, back in the 1970s, and with so much history in the brand, it's been a battle between the new generation and the one that came before to figure out the best way to take the label to the next level.

"Well Antonio [Jordan] is working with me hand on hand in the office all day long, but my beliefs is that if a woman can do it once, a woman can do it again," the label's current boss, Leland Robinson Sr., told The Daily Dish. "So I think LeA could be able to take that place and make that happen."

There are other females contending for the role, like Shanell "Lady Luck" Jones, and LeA Robinson understands why it is so important for a woman to be at the helm. "My dad says all the time, 'Sugarhill, it wasn't really respected or acknowledged because it was founded by a woman,' and we're a huge label and people just need to see the history and need to see it is as big as a Def Jam or a Capital or one of those record labels, so it's definitely headed in that direction," she said. "Especially with me here."

Actually there is an even younger applicant that Leland Sr. thinks might be able to one day take the reins and make it a successful label again — under his guidance, of course. "Sasha is. She's a very intelligent girl," he said of his little girl. "I'm hoping to groom her at an early age so that when she gets old enough she'll be able to take over the business and keep it going."

Find out what happens with the family during Sunday's season finale at 9/8c. Preview, below.

The Future of Sugarhill Records...
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