There’s a Mysterious Epidemic of Broken Hershey's Kisses, and People Are Freaking Out

There’s a Mysterious Epidemic of Broken Hershey's Kisses, and People Are Freaking Out

The company has responded to the social media outcry over Hershey Kisses' missing tops.

By Tamara Palmer
Digital Original
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Hershey's Kisses are an old baking standby for holiday cookies, but a mysterious occurrence in current production has caused a change in the appearance of the 117-year-old confection: The tips have gone missing! And people are not OK with this.

After a discussion about the problem by The Wedding Cookie Table on Facebook went viral that included plenty of pictures of flat-tipped Kisses, People conducted an lighthearted, unscientific investigation of the issue by testing out a bag of Santa Hat Kisses, finding that each one had a clipped top. Between that publication's examination and a flurry of customer complaints on social media, a representative for Hershey's told People they're looking into fixing the problem.

“The iconic, conical shape is one of the reasons families have loved Kisses for generations,” the representative said.

“We shape the tip on our classic, solid Milk and Dark Chocolate Kisses to create that iconic appearance. And while there has always been some variability in that process, we are working to improve the appearance because it’s as important to us as it is to our fans.”

Important indeed!

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