Ever since The Real Housewives of Atlanta Season 10 reunion in 2018, we've been anticipating Shereé Whitfield's SHE by Shereé joggers line. Over the past couple of years, Shereé has shared peeks and teases of the lifestyle brand, including a website launch and a campaign video featuring what she describes as "pieces that can take you from the gym to the streets to lunch with the girls." At last, Shereé has given us a major update on the collection, but it wasn't quite what we were expecting.
On May 10, Shereé made an appearance on Watch What Happens Live with Andy Cohen: @ Home. During the "Open Your Vault" segment of the show, Shereé revealed, "I brought some joggers." Even Andy Cohen gasped in utter shock and excitement. Shereé then shifted the camera and showed three mannequins dressed in tracksuits behind her. But when Andy asked Shereé if they were for sale, she replied, "No." Now, get ready for the shocking part.
"I was working on a line and I was really passionate about it, but I really decided that... well, I found out that the market really called for fashion but at reasonable prices. I cannot compete with your Fashion Nova, your Alibaba, and things like that. So, I just decided to go in a different direction," she explained. Gasp, no more joggers?!
While Shereé didn't want to reveal too much about her new project, she confirmed "it's not joggers" and will apparently be available really soon. "We should be up and running within the next two weeks," she shared. "I don't want to give too much, but I promise you, I promise you, it is going down this time. It's really who I am right now."
What could the creative ATL mom have up her sleeve? We cannot wait to find out.
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