"Love" Is Not a Real Ingredient, According to Heartless Robots Who Make Official Rules

"Love" Is Not a Real Ingredient, According to Heartless Robots Who Make Official Rules

And this is why we can't eat nice things.

By Drew DiSabatino

Of course, the Food and Drug Administration does important work. We certainly do not want to be living in a world without the agency: Imagine if the food and medicine we purchase was being produced and sold without any oversight or regulation. No bueno. So, thanks for all you do, FDA!

But like all government agencies, this one could sometimes stand to just take a liiiittle step back and have a sense of humor. Case in point: its recent attack on a bakery listing “love” as an ingredient in one of its products.

GrubStreet noted that Nashoba Brook Bakery — a Concord, Massachusetts eatery that's a big hit with customers who drop by its storefront for pastries, cookies, granola, and more — received a letter from the FDA with explicit instructions to remove “love” from the list of ingredients on the back of its granola packaging.

Nashoba says the inclusion of love was meant as a nod to the commitment of their bakers to producing quality products. Duh.

C.E.O. John Gates explained it this way to Bloomberg News: “People ask us what makes it so good… It’s kind of nice that this artisan bakery can say there’s love in it and it puts a smile on people’s face.”

Not pictured: Love

But the FDA doesn’t care about your smile, OK? It's here to enforce the rules. Here’s what the agency countered with:

“Your Nashoba Granola label lists ingredient 'Love.' Ingredients required to be declared on the label or labeling of food must be listed by their common or usual name. 'Love' is not a common or usual name of an ingredient, and is considered to be intervening material because it is not part of the common or usual name of the ingredient.”

Ultimately, there’s not much Nashoba can do other than remove the ingredient — and hope the taste will not suffer.

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