Millennial Pink Chocolate Now Exists So Your Candy Can Match Your Instagram Feed

Millennial Pink Chocolate Now Exists So Your Candy Can Match Your Instagram Feed

A Swiss company has created the first new type of chocolate in more than 80 years.

By Drew DiSabatino

We thought we’d hit peak Millennial Pink with the pink trash can. Or the pink kids' recorder. Or even the pink Le Creuset. But oh — we were wrong.

Allow us to introduce you to pink chocolate.

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The Swiss company Barry Callebaut unveiled the chocolate at a special event in Shanghai earlier this week, where the brand announced it was only the fourth type of chocolate ever created — and the first in more than 80 years. It now joins the family of dark, milk, and white chocolate, the last of which was developed in the 1930s by Nestlé.

Despite its vibrant hue, Barry Callebaut insists the sweet stuff is au natural, explaining there are no dyes, coloring, berries, or other additives that give the chocolate its pink quality. According to, the chocolate is made using a specific kind of Ruby cocoa bean grown in countries like the Ivory Coast, Ecuador, and Brazil. Chocolate made from the bean is described as having a neither a milky, sweet, or bitter flavor, but rather “a tension between berry fruitiness and luscious smoothness.”

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It’s still unclear when Ruby Chocolate will hit the shelves for you to purchase, or in what format, but Delish reports that Barry Callebaut's Chief Innovation & Quality Office hinted it could be sooner than you think, saying, “We're looking forward to working with our partners on introducing this innovative breakthrough to the market and making the new Ruby chocolate category available to chocolate manufacturers and consumers around the world."

But if in the meantime you have an insatiable urge to nosh on something millennial pink, Compartés just introduced a strawberry shortcake chocolate bar.

Which sounds like it could just be the next best thing.

You're welcome.

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