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The Daily Dish Vanderpump Rules

Stassi Schroeder Just Turned Her Favorite Fashion Hashtag into a National Holiday

"Some might say I'm obsessed with my OOTD ... and they'd be right," the Vanderpump Rules fashionista explained.


By Adele Chapin
Stassi Schroeder's Pro Tips for Taking an OOTD Photo

Stassi Schroeder is trying to start a national movement. The Vanderpump Rules beauty just commandeered a date on the calendar and created her own unique holiday to go along with her favorite fashion hashtag: #OOTD or "outfit of the day." (Watch the video above to see her tips for taking a flawless #OOTD photo.)

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Even Stassi is surprised by this. "Holy sh--! I founded a freaking national holiday," Stassi wrote on Instagram along with the framed proclamation (while wearing a fun look, naturally). "You know I love my #OOTD’s and now I want to see all of ya’lls. June 30th is hereby #nationalOOTDday — I want everyone to celebrate their individuality and be proud of their unique style!"

That's a major commitment to personal style! Stassi linked to a new website she created called, and explained her thinking a bit more: "I have always been into fashion and I've been obsessed with documenting my outfits since before OOTDs existed — for realsies!! I believe that style is artistic and that expressing yourself with your outfit directly affects your inner self-confidence," she wrote on the site. "When you have a great outfit on, your day is that much better, and in my opinion, you should honor that feeling with an OOTD!"

So by that thinking, June 30 should be a great day for everyone — or at least a cute outfit day. "It's the day to give yourself those extra few minutes in the morning to dress with confidence in mind, snap a sassy OOTD, and POST IT to share with your friends," Stassi wrote. "Because even if you don't have your shit together, dressing like you have your sh-- together makes you feel like you have your sh-- together."

For those of you unfamiliar with the acronym "OOTD" (and plenty of commenters on Stassi's Instagram weren't sure about it), allow the SURver to explain it with her new @nationalootdday Instagram:

☀️ #ootd

A post shared by National OOTD Day (@nationalootdday) on

There's her slouchy, off-duty look in the Insta above, and then this fancy coat-boot combo below:

Nothing better than a @morganclifford_ coat on a gloomy LA day 💙#ootd

A post shared by National OOTD Day (@nationalootdday) on

If this is every day, then the outfit she's got in store for June 30, official #nationalOOTDday, is bound to be epic. Mark your calendars (and plan your look in advance too)!

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