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Every once in a while, a product is so popular that it’s impossible to ignore, and right now it’s Gucci’s Leather Belt with Double G Buckle. Priced at $420, this belt is the current celebrity accessory of choice when it comes to cool street style. Models like Rosie Huntington-Whiteley and Kendall Jenner have been spotted (read: photographed by paparazzi) cinching their waists with the Double G multiple times each, while Dakota Johnson, Jennifer Aniston, Evan Rachel Wood and Whitney Port are also dressing it up and down.
What’s interesting is that the belt is actually part of Gucci’s men’s collection—something Justin Theroux already knew, since he’s been wearing the Double G since summertime. At one-and-a-half inches wide, the belt is thicker than most and it comes in eight styles (mixing five hues with palladium and antiqued brass hardware). Gucci has 41 additional belts featuring the double G hardware in a variety of materials, widths and designs (think: crocodile, ostrich, braided leather, studded and the brand’s signature nylon web). Not shockingly, the more outlandish the belt—we’re looking at you, python with turquoise stone studs—the higher the price ($990, for the python).
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