With 160 Products Under $8, This New Drugstore Beauty Brand Is About to Explode
That's right, it's all under eight bucks.
Ahhh, drugstore beauty products. Is there anything better? Some of the best mascaras, lipsticks, and even foundations that you’ll ever try can be found just a few blocks away at your nearest drugstore—and thanks to the new Walgreens-exclusive cosmetics line CYO, we've got a new surplus of super affordable quality beauty options to peruse.
With its minimalist packaging and on-trend products, CYO is comprised of more than 160 products and get this...they all cost less than eight bucks. “CYO is challenging the norms of how beauty products are used—we’re giving make-up a shake up,” Lauren Consiglio, Americas Category Director overseeing CYO Cosmetics, said in a press release. The idea being that thanks to the low price points, consumers will be encouraged to experiment with the products, which range from classic eyeliners to super pigmented shadows that can easily double as face paint, and bold lipsticks.
“This is for the new generation of beauty lovers who want to create and re-create the many versions of themselves, we’ll never say ‘do this’ or ‘look like that’, instead we’ll produce high-quality, functional products that let them experiment and have fun,” said Cosiglio.
In honor of the launch, Walgreens is having a buy two get the third free sale—yep, a good deal just got even better. Below are the Most Wanted editors' favorite picks.
CYO Illuminating Mixing Cream Turn On The Light in Raise A Glass
Blend a few drops of this versatile illuminating serum into your foundation for an ultra dewy finish, or place along the high points of your face for a subtle hint of shimmer that isn't glittery at all.
CYO Bronzing Shimmer Oil Gift Of Gold
This golden oil quickly absorbs into the skin adding a lightly bronzed hint of shimmer that doesn't leave your skin feeling greasy at all.
CYO Metallic Eyeshadow Crush On Metal
Simply sweep these metallic shadows over the lid for light sparkle or layer on using your fingertips for an intense wash of color.
CYO Semi Permanent Eyeliner This Lines A Keeper
With a super fine brush tip, this liquid liner makes any sized cat eye a breeze. Plus, the formula seriously won't smudge for hours.
CYO Volume Mascara The Thick Of It
Two coats of this light mascara adds the appearance of full and volumized lashes, and as a bonus its formula contains Vitamin E to help nourish lashes.
CYO Metallic Liquid Lipstick Metalasting Shine
If you're looking for a head-turning lipstick, this lippie is just what you need. The smooth formula adds a show stopping wash of metallic color onto the lips without drying them out.
CYO Contour Stick Sweep Into Shape
This contour duo glides on to the skin as smooth as butter, and is super easy to blend in so you won't be left with any of those harsh contour lines.
