When you're a highly successful entrepreneur like Bethenny Frankel, inspiration can come from anywhere—whether it's her go-to drink at a bar or her daughter's lunch bag. The Real Housewives of New York City mom says that her daughter prefers bringing healthy homemade lunches to school instead of the hot lunches served in the cafeteria, which is what inspired her to launch her latest food venture.
“I pack Bryn’s lunch every day. I put the turkey and the cheese or the ham and cheese on a whole wheat wrap every day,” Bethenny revealed in an interview with PEOPLE. Bryn even shuns Friday pizza days in favor of her mom's homemade meal, she added.
So like any smart businesswoman, Bethenny saw an opportunity to develop her own healthier line of preservative-free, reduced-sodium lunchmeats, called Skinnygirl Market Fresh Deli. “It’s a terrible category with terrible options that are all high in sodium and not natural and frankly, gross,” Bethenny explained.
The Skinnygirl deli line includes five products: herb crusted turkey breast, clover honey smoked turkey breast, applewood smoked uncured ham, cane sugar uncured sweet ham, and Sriracha chicken breast. All are less than 80 calories per serving.
And naturally, moms—and anyone trying to stay healthy—will appreciate the better-for-you lunchmeats. “It’s also for women who are coming back from the gym—everyone is trying to be healthy and eat protein—so it’s a good thing to roll up a piece of turkey and have it taste good,” Bethenny told PEOPLE. “It tastes miles better than anything I’ve had."
Cocktails, snack bars, salad dressings, deli meat…the Skinnygirl empire keeps growing and growing. What's next for Bethenny? We're hoping she teams up with fellow #RHONY BFF Carole Radziwill for a line of pet food.
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