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This $42 Necklace Had 1,000 People On the Waitlist...And Now It's Back In Stock
Because if everyone wants it, it must be pretty great, right?
Isn’t it always the way that when something is in demand—a nightclub with a line around the corner, for example, or a restaurant with a three-month wait—you want it (nay, you need it!) more than ever? Well, that was the case for me when it came to BaubleBar’s Aimee-Y Choker. Not only was the necklace dainty and dropping in all the right places, the price was right—at $42, how could I not buy it? And that’s when I found I actually couldn’t purchase my beloved, because the necklace, which debuted in January, had sold out FAST. And upon selling out, more than 1,000 people put themselves on the waitlist. For a necklace. You read that right.
What about the jewelry piece made it so appealing to thousands of us? Well, according to BaubleBar's director of design Danielle Roever, it's both on-trend and essential. "The Aimee-Y has all of the elements of a throw-on-with-anything piece, but has a look that feels contemporary and of-the-moment. I think what also makes this item feel special is how it is timeless through the seasons. You can wear it now and keep pairing it with your bathing suit this summer."
Ready for the great news? As of yesterday, the Aimee-Y is baaaack. But you better scoop it up soon, because supplies are limited. More great news: BaubleBar is releasing the necklace in a super on-trend rose gold hue later this spring. Now that’s something I’ll wait in line for. (And in case you want to see what's out there before pulling the purchase trigger, I've rounded up eight similar options for your perusing pleasure!)