Bravo Insider Exclusive!

Create a free profile to get unlimited access to exclusive videos, sweepstakes, and more!

Sign Up for Free to View
The Daily Dish Jewelry and Accessories

Fashion E-Tailer Brings Shopping to Snapchat With Sleek Accessories Collection

Because when you want to reach millennials, you go to Snapchat.

By Courtney Thompson

Everlane thrust the online shopping community into a frenzy last week when it unveiled its new leather accessories collection on Snapchat Discover channel, Sweet. In addition to announcing the eight-piece Cadiz line of unisex bags and wallets on the Snapchat-exclusive editorial channel, Everlane also let users monogram and order items by screen grabbing the product with a hand-drawn monogram, and snapping it to the brand’s Snapchat account handle.

What’s interesting about all of this? Well, for one, the collection is beautiful, functional, and streamlined with a soothing color palette to boot. But beyond that, Everlane is doing the most millennial thing ever by bringing shopping to Snapchat — something that hasn’t been done much before now. Whether or not the experiment actually translated into sales, one thing is for sure: People took notice of the announcement. Note to other fashion brands looking to reach that twenty-something demographic: Get thee to Snapchat.

1. The Foldover Crossbody, $150

2. The Foldover Pouch, $98

3. The Pouch, $60

4. The Long Zip Wallet, $120

5. The Square Zip Wallet, $98

6. The Card Case, $40

7. The Mini Zip Wallet, $50

8. The Bifold Wallet, $68

Most Wanted is Bravo’s home for the most coveted clothing, beauty, gadgets and home products you never knew you couldn’t live without. Want more? Then Like us on Facebook to stay connected to our daily updates.

Want the latest Bravo updates? Text us for breaking news and more!