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Grown Men Are Using Pokémon-Themed Beauty Products

You never know when you might run into Pikachu.

Playing Pokémon Go can have disastrous effects on personal hygiene. So says Grooming Lounge, a Washington-based biz that specializes in goods for men. The company keeps hipsters spiffy with everything from "Nautical Sage" soap to spiced-citrus beard wash. And, it just whipped up a kit with products tailored to intrepid Pikachu hunters.

The PokéMAN Care Package offers products that will help reverse the effects of being outdoors in the blazing July heat. (According to the website, Pokémon players may struggle with everything from chaffing and sunburn to "puffy red eyes." Oof.) For $95, the kit contains goods like Urth Face Balm SPF 15 and Grooming Lounge Super Powder—after all, "virtual reality unfortunately doesn't stop sweat." So, if there's a trainer you need to deliver a subtle message to, consider picking up the package here.

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