We made it to Friday. And, just when we thought we could relax and start testing Mint Julep recipes, Justin Bieber went ahead and opened a VFILES pop-up shop. Let's hash this out real fast, before returning to weekend duties.
Here's what we know: The shop sprang up in Soho earlier this week. Five hours before it opened, Beliebers were queued up around the block, waiting to get their hands on merch from the pop sensation's "Purpose" tour. Influenced by '90s skate culture and heavy metal bands, the goods were designed with help from Fear of God's Jerry Lorenzo. As MTV pointed out, these items can be worn beyond the tour. They are representative of Bieber's own style, people. Why would fans not want to wear the looks 24/7?
In other news—and on the other coast—Gwyneth Paltrow just appeared at her Goop pop-up shop in San Francisco. We can't imagine any toppling barricades there. Oh, and in case you missed this one, New Yorkers: Bieber's shop will reopen at 12 Mercer Street on May 15.
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