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Style & Living

Kendall Jenner and Kim Kardashian Both Use This Drugstore Shampoo

It doesn't cost much to maintain the sisters' famously glossy locks.

By Jenny Berg

When Kim Kardashian West shared the details of her makeup routine, we learned that she starts it all with a dab of $240 cream. So you may be surprised to learn that the beauty icon's go-to shampoo costs less than a quart of cream at most grocery stores.

A photo posted by Kendall (@kendalljenner) on

Kendall Jenner covers Allure this month, and talked beauty with reporter Jancee Dunn for the accompanying interview. "Kim likes Finesse shampoo, and now so do I," Kendall told Jancee. "I’ve tried all the expensive things, too. It just works for my hair and makes it so silky. My hair has held up so much that every hairstylist has been like, ‘Why is your hair still so amazing?’ And I’m like, ‘I literally don’t do anything. I just use Finesse.’ And everyone’s like, ‘What?" Our reaction was similar (what?!), but for less than $5, we're willing to revisit the drugstore staple.

Kendall also shared the top beauty tips she's learned from her other sisters, including Kylie's motto: "more is more." Except, apparently, when it comes to spending on shampoo. 

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